IBM
The best days. IBM and Ogilvy’s partnership lasted for 20+ years and being a small part of that body of work filled me with pride. It was the consumate NYC account—big, fast moving, and on the smarter side of things. It’s where I became fascinated with quantum computing, wrote an eBook about AI, did the US Open with Watson and much more.
The Oscars x IBM Watson
For IBM's first ever Oscar Night activation, we anchored the campaign around a spot (not my spot*) with Carrie Fisher talking to robots who are nervous about Watson and his propensity for helping humanity. Then during the show we (this is what I did) brought the 'bots to life and had them react to the awards show and the conversation surrounding it.
The Ten Second Expert
IBM Power Systems Servers needed to show a younger more diverse IT crowd that they were as fast, secure, and flexible as the latest generic x86 machines. We came up with 100 ways to say it, 10 seconds at a time.
IBM Mainframes
There’s still a place in this world for huge mainframe computers—like if you’re a bank processing transactions, or a small country trying to run your economy. The thing is, not a whole lot of people knew that. That is, until they met Norm and the team.