Kindhearted, perpetually curious and thinky ACD/Copywriter. I love the details and nitty gritty of a day on set, still believe in headlines, and bring a keen observance of art and culture to my work. During my career I’ve been lucky enough to work on a lot of big technology accounts and am convinced innovation and human ingenuity can solve today’s greatest challenges.
I’m also a SAG Eligible actor and improviser who has been cast in several independent web series, appeared in HBO’s Barry on screen with Bill Hader, and have performed onstage in Los Angeles and Chicago.
EXPERIENCE
Contend, ACD – 2020-Present
Lead creative for Microsoft’s Global Industry Solutions “Changemakers” platform of technology driven documentaries.
Researched, interviewed SMEs, wrote scripts, directed edits, and created social cutdowns on highly complex subjects like digital twins, AI+ML, blockchain in the supply chain, IoT+Intelligent Edge, zero code programming, and more.
HB Antwerp Blockchain Diamond Mine feature shown at UN as part of the proceedings for the 2022 General Assembly
Wrote, researched, directed, and edited Microsoft Sustainability’s COP27 sizzle reel, shown at the 2022 United Nations Climate Change Conference
Search for Speed, Outreach Lead + ACD – 2023-Present (Volunteer)
Lead outreach and copy for Search for Speed, a new initiative from USA Cycling to create a pipeline to the National Cycling Team for youth in underserved communities leading up to the 2028 Olympics.
Coordinate clinics in schools, go talk to the kids about bike racing, lead the tryout process, work with influencers to generate publicity
Create social assets from captured content and footage.
Supplyframe, Sr. Writer – 2020-2021
Senior writer for a supply chain technology focused startup. Pitched and wrote original long form content as well as social and LinkedIn posts promoting the articles.
Developed familiarity with complex semiconductor legislation for an ongoing series on chip-focused legistlation
ACD/Sr. Copy Freelance LA – 2019-2020
Microsoft / Meta / Kara Mann Design / KEPT Home / The Chelsea Hotel / Zico Coconut Water/ Harley Davidson Helmets / Children's Memorial Hospital / ATT Wireless / Chicago Board Options Exchange / The Morton Arboretum / Motor Trend / Supplyframe
ACD/Sr. Copy, Ayzenbeg Group, Los Angeles 2017-2019
Clients: Microsoft Surface and Windows
Lead day-to-day creative output + campaign ideation & planning on two of Microsoft’s most visible social channels
Pitched and shepherded the Windows 95 Ugly Sweater, our client’s first foray into making the digital into physical. It earned 5.6M impressions, 242k engagements, and 13.4k hashtag mentions with $0.00 ad-media spend
Spearheaded a new focus on human-centric storytelling with lifestyle focused content in innovative formats on new platforms
Bring a buoyant energy every day, mentor juniors well, and present with confidence
Lead growth of Windows Instagram from 100,000k to 1.3M+ followers
Copywriter, Ogilvy & Mather, New York and Los Angeles 2014-2017
Clients: IBM, Hive Connected Homes, MolsonCoors, DuPont, Intel, UPS.
Founding member of the IBM Newsroom, Ogilvy & Mather’s content studio focusing on software developers.
Promoted to IBM Global Brand team following the successful launch of the Newsroom
Co-President of the Ogilvy Working Parents Network
EDUCATION
Chicago Portfolio School
Hillsdale College, B.A. English
St. Edmund's Hall, Oxford University
INSPIRATION
Corita Kent, DUNE, cycling, a Ferrari Dino 308 GT4, Techno, Nichols Canyon, Fallon’s work on BMW, Ernest Hemingway.