IBM Systems
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The IBM Systems Group is the "Machines" in "International Business Machines." They make stuff like servers and mainframes. They also realized that the more their customers knew about the basics of IT infrastructure, the more they chose IBM.
Infrastructure is pretty boring to talk about, and the standard ways of doing it (whitepapers, low-fi youtube vids) don't help. So we decided to go with 10 second videos that got the idea across in ways you might not expect.