Microsoft Windows and Surface Social Media
We made the planet Alderan out of a Surface Dial, designed an ugly sweater that apparently wasn’t ugly, imitated Brian Eno, and grew Windows to more than 1 million followers.
Acting as ACD on the Windows and Surface social channels meant I was in charge of the day-to-day and campaign creative for two halo brands belonging to the third largest company in the world. We pushed our clients, grew together, and ultimately helped the handles mature into ones befitting a trillion dollar corporation.
It was a lot of fun and an immense growing experience.
Here are a few of my hottest takes…